Business model

Free allocator density. Paid GP seats.

Per-seat GP billing. LPs free. Founding seat (first paying GP at a firm): 50% off for 6 months. Monetisation aligns with Connect utility — not transaction flow.

LPs

$0

Free — 20 connection requests/day, Connect reveals, messaging after mutual connect. Insurers, pensions, endowments, FOs, FoFs, private banks, SWFs.

  • Institutional profile
  • Open Discover + AI Connect
  • 20 connection requests / day
  • Messages after mutual connect

GP Basic

$15/mo

Per seat — Connect, Discover requests, and the relationship pipeline. $15/mo after founding window.

  • Manager suitability profile
  • 5 connection requests / day
  • 12 Connect reveals / day
  • Save shortlist + pipeline
  • Founding seat: 50% off × 6 mo

GP Pro

$50/mo

Per seat — higher quotas and analytics. $50/mo. Each colleague buys their own seat.

  • Everything in Basic
  • 20 connection requests / day
  • 30 Connect reveals / day
  • Analytics
  • Colleagues buy their own seats

Enterprise

Annual contracts — CRM sync, API, admin, reporting, and compliance logs.